direct marketing

Thân thiện

A colorful brochure arrives in a mailbox as part of a direct marketing campaign.

Definition

1. Noun:
   • Marketing via a promotion delivered directly to the individual prospective customer: A form of advertising that communicates a promotional message straight to individual consumers, bypassing mass media channels. It aims to elicit a specific, measurable response or transaction.

Usage

• Noun:
  • The company uses direct marketing to send personalized catalogs to potential clients.
  • Direct marketing often involves channels like email, text messages, or direct mail.

Examples

• Noun:
  • Email campaigns are a common form of direct marketing.
  • The success of direct marketing is measured by the response rate from customers.

Advanced Usage

• "Database-driven direct marketing": Marketing that uses customer databases to target messages with high precision.
  • Modern direct marketing is often database-driven to increase relevance.

Variants and Related Words

• Direct mail (n): A subset of direct marketing involving physical promotional materials sent via postal mail.
  • We received a direct mail brochure from the new store.
• Direct response marketing (n): A type of direct marketing designed to elicit an immediate response, such as a phone call or website visit.
  • The TV infomercial is a classic example of direct response marketing.

Synonyms

• One-to-one marketing: Marketing focused on individual customer relationships.
• Targeted advertising: Advertising aimed at a specific, defined audience.

Related Phrases

• "Direct marketing campaign": A coordinated series of direct marketing activities.
  • They launched a new direct marketing campaign for the holiday season.

Học thuật

Noun

1. marketing via a promotion delivered directly to the individual prospective customer